The Lifestyle – Digicel A Di Don

Posh Yardie with (from left to right) Paul Harrison from Digicel, Oliver Samuels, A Digicel Competition Winner, the Jamaican High Commissioner Aloun Ndombet-Assamba, Audrey Reid, A Digicel Representative, Ruth Ho Shing and Kadeem Wilson

I had the honour of representing  the Digicel Group to present the Jamaican High Commissioner, Aloun Ndombet-Assamba with the Digicel competition winner’s prize at the Who A Di Don play at the Hackney Empire.

Bearing in mind that  Digicel is  the largest mobile telecommunications operator in the Caribbean, and leading new entry competitor in the Central and American mobile phone market – this was definitely a  great achievement for the “Posh” one.

Posh Yardie with the Who A Di Don cast members Kadeem Wilson, Ruth Ho Shing, the Jamaican High Commissioner Aloun Ndombet-Assamba, and Oliver Samuels

Posh Yardie with the UK Digicel Team

Posh Yardie with the UK Digicel Team

As sponsors of the play, Digicel were out in full force to showcase their Double Bubble International Top Up Promotion which gives customers topping up a minimum of £12, a double whammy of £24 to any international mobile number. The theatre goers moved faster than Jamaican sprinter and 100 meter’s World Record holder Usain Bolt, to grab this gold medal of a deal. All customers opting for the Double Bubble promotional offer also received a goody bag filled with Digicel merchandise, such as a mobile phone holder, an umbrella,  T-shirt, pen and many other wonderful trinkets. 

The Digicell Group Ltd has secured its dominance in the Caribbean mobile market for 11 years, and has accumulated over 12.8 million customers across its 30 markets in the Caribbean, Central America and the Pacific. How is this possible?  – Well, it is easier to understand once you realise that Digicel is renowned for delivering the best value for money,  the best mobile network, and of course, the very best customer service. Not to mention that Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympic teams throughout these regions such as the Jamaica Olympic Association, for the London 2012 Olympics  –  They are also the proud sponsors for the West Indies cricket team, the Vanuatu cricket team  and several national rugby teams.

You would think surely there is no more Digicel can do – but Digicel operates a  vast array of community-based initiatives across its markets, and has set up the philanthropic Digicel Foundations in Jamaica, Haiti and Papua New Guinea – which focuses on educational, cultural and social development programmes.
The UK’s representative for Digicel is Mr Paul Harrison, who is  also the Director of  PK Media, the media company used by Digicel. Last week, Harrison had  the pleasure of meeting with the Prime Minister of  Jamaica, Mrs Portia Simpson Miller, and the South African High Commissioner, Her Excellency Mrs  Mathu Joyini  in Jamaica for a formal dinner organised by Harrison’s company, PK Media.

PK Media’s Paul Harrison with the Jamaican Prime Minister Mrs. Portia Simpson-Miller in Jamaica

PK Media’s Paul Harrison with Her Excellency Mrs  Mathu Joyini in Jamaica


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