In the words of Bob Marley, the Jamaican Olympic Team were ‘jamming’ in fashionable style at the London 2012 Opening Ceremony last week , on the 27th July for the Olympic Games. This is also, “the most fashionable Games ever.” as stated by Italian designer Giorgio Armani – Where countries of the world not only compete to crown the best men and women athletes of the Games, “These outfits have to fly the flag and represent their nation in the eyes of the rest of the world.” as suggested by Avril Graham, Harper’s Bazaar executive fashion and beauty editor.
The nations have sought the best fashion houses, brands and designers to represent themselves at their fashionable best – Cue the legendary Jamaican Reggae artist Bob Marley’s daughter with Rita Marley, Cedellar Marley – the singer, dancer, actress, entrepreneur and fashion designer behind the Jamaican Teams vibrant sea of tropical yellow, green and black Olympics 2012 collection for PUMA.
The execs at PUMA are clearly delighted with their collaboration with Cedellar Marley and what her collection brings to the brand image, as CEO Franz Koch said,
“Cedella, the Marley family and their fun and laid back Jamaican nature are a perfect fit for the PUMA brand…Cedella’s vibrant style and unique design will bring an authenticity to the Olympic PUMA collection for the entire world to see in London 2012, boosting the visibility of our brand significantly.”
Cedella Marley has fashioned her great father’s style and united music, which is the heart of Jamaican culture with sport with the collection, and designs and fit of her military jackets. Cedellar confessed however that the great Marley himself preferred the World Cup to the Olympics, but even so, she said, “A little piece of him is going to be in London,”.
Cedellar uses Jamaica’s national colours of yellow, representing the sun, green for the earth and black for the people with much attention to detail , including the blurred images of two 1948 Jamaican track stars on the vest. The fastest man on the earth, Usain Bolt is sure the kit will inspire him to run even faster, saying: “She’s a great designer but also carries on the spirit of our nation through the legacy of the Marley family. It’s going to be inspirational to run in London with that energy surrounding me.”
I agree with the lightning that is Bolt, coupled with the fact that this year marks Jamaica’s 50th year of Independence on the 6th August – The Jamaican Team is certainly on a proud spiritual high and set to storm through the Olympics at lightening speed. I can not wait – I hope you all join me in cheering this great nation on to not only celebrate 50 magnificent years of independence, but winning many a magnificent Gold Medal’s at London 2012.