Vogue magazine’s annual fashion extravaganza, ‘Fashion’s Night Out 2012’ kicks off this evening at 7pm at Westfield London W12 with a VIP Catwalk Show featuring iconic UK top models such as Lizzy Jagger, Yasmin and Amber le Bon . If you are mad about fashion, celebrities, discounts and freebies galore – You would be mad to miss this event as many stores such as Accessorise, Armani Exchange, Bimba & Lola, Blanco, DKNY Jeans, Donna Ida, French Connection, Ghost, Hobbs, Juicy Couture, LK Bennett, London Time, Miss Sixty, Monsoon, Swarovski, Urban Outfitters and many more are offering a one-off 20% off today.
Westfield London will be the first shopping centre to support Vogue’s annual shopping extravaganza and brands such as the runway include Hugo Boss, Urban Outfitters, House of Fraser and Zara will be showcasing their collections on the ‘Fashion Nights Out’ runway . Westfield UK’s general marketing manager Myf Ryan, said: “We are excited to deliver another season of firsts – from the first fashion TVC for Westfield London through to being the first shopping centre in the UK to support Vogue’s Fashion Night Out. With over 700 fashion brands, and the only shopping centre to house 40 luxury retailers at The Village, Westfield London is the destination for retailers, shoppers and tourists.”
As the largest shopping centre in Europe, Westfield London is also set to launch its first fashion prime-time TV ad as part of its multi-million Autumn/Winter campaign. The ‘We Are Fashion’ 30 second ad campaign will hit screens from 17 September 2012, during London Fashion Week and will run until the 7 October, reaching out to the shopping centre’s high fashion consumer base with prime-time slots on ITV and Channel 4. Also worth noting, new brands such as Kate Spade, Longchamp, Diesel, Angelica and Trotters will soon take space at the shopping centre. This is great news for all fashionista’s as soon, there really will be no need to shop elswhere as Westfield is soon becoming all mankind’s one-stop shop.